Datacolor, a global leader in color management solutions and color communication technology, announced the launch of the Datacolor 200 spectrophotometer. This new instrument, designed especially for paint retailers and hardware stores, contains state of the art color measurement technology in a compact form factor. By using the Datacolor 200 instrument in combination with the Datacolor Paint v. 2.0 software and a paint dispenser, the paint retailer can color match any sample the customer brings in the store and provide the right color of paint immediately.

By redesigning the instrument, the installation of the Datacolor 200 is greatly simplified while at the same time reducing the need for calibration from every 8 hours to every two weeks. Datacolor 200’s sphere geometry, combined with automatic gloss detection, assures accurate color measurement of either flat, glossy or textured samples for perfect color formulation. In addition, its compact design and integrated accessory drawer and service indicator make it ideal for use in the retail store.

“It is vital for paint retailers to get the paint color for their customers right the first time, which is why many of them have routinely trusted Datacolor for their paint matching and formulation needs,” said Alok Verma, Paint and Coatings Market Manager, Datacolor. “With the new Datacolor 200 spectrophotometer and the Datacolor Paint 2.0 software, we are proud to deliver the perfect solution for their needs.”

About Datacolor

Datacolor, a global leader in color management solutions, provides software, instruments and services to assure accurate color of materials, products and images. The world’s leading brands, manufacturers and creative professionals have used Datacolor’s innovative solutions to consistently achieve the right color for more than 45 years. The company provides sales, service and support in over 100 countries throughout Europe, the Americas and Asia. Industries served include textile and apparel, paint and coatings, automotive, plastics, photography and videography. For more information visit www.datacolor.com.