Elementar is known as a manufacturer of analytical instruments

for organic elemental analysis. Furthermore, the product portfolio

contains mass spectrometers, developed and manufactured from

the 100 % subsidiary Isoprime. To make clear that both brands

belong together and to exploit synergy effects, all Isoprime

products will be marketed within the Elementar brand.

Isoprime was acquired by Elementar in 2008 and was marketed as

an independent brand within the umbrella brand Elementar Group.

This ensured the positive reputation of the products in the market:

Isoprime is a pioneer in the field of mass spectrometry for over 40

years, in the tradition of Vacuum Generators in Manchester.

The disadvantage of this strategy was that the connection

between Elementar and Isoprime is not clearly visible, even

though both companies are closely interlinked – most of the time

the products are used in combination by customers. To gain more

efficiency and exploit synergy effects, all Isoprime products will in

future be marketed within the Elementar brand. The company is

now present as one strong brand worldwide – irrespective

whether the office is in China, France, Germany, India, Italy,

Japan, USA or in Great Britain.

Mr. Albrecht Sieper, director of Elementar Analysensysteme

GmbH, justifies the decision as follows: „It is the logical

consequence of our expanded worldwide presence. We are one

company, which offers cutting-edge technology in the fields of

elemental analysis and stable isotope analysis – and that is how

we want to be recognized in the market.”

Except the change of the brand name, there are no further

changes for Isoprime customers: They will further benefit from

professional service and their well-known contact partners, which

remain unchanged at the company.

About Elementar

Elementar offers a unique range of instruments for cutting-edge

analysis of organic elements such as carbon, hydrogen, nitrogen,

sulfur and chlorine. Continuous innovations, creative solutions and

comprehensible support are the basis of the Elementar brand.

Elementar targets the needs of many markets, including the

application fields of agriculture, chemicals, energy, environmental,

forensics and materials in more than 80 countries.