Avantes appoints new Director of Sales & Marketing

The career of Mr. Hukshorn shows an extensive background in managing international Sales & Marketing positions in several

high-tech industries, at global leading companies as Amcor and Henkel. Benno Oderkerk, CEO Avantes: ‘Robert has the

experience and the passion that fits with Avantes. He has proven his ability to grow sales in a competitive environment

and we warmly welcome him to the Avantes family.’Mr. Hukshorn: ‘With our technology and the customer focused minds of the people at Avantes, we can boost to the next level. This enables us to deal with all today’s and tomorrow’s questions, challenges, and needs our customers have.’Avantes’ Global Sales & Marketing team is directly present in four countries: the

headquarters in The Netherlands and regional offices in the United Kingdom, United States of America and China. 50 devoted distributors, located worldwide, assist them in delivering the right solution to the customer.

Avantes BV is a world leader in the field of spectroscopy. Many spectroscopic applications in numerous markets, including medical market, light measurement, semiconductor, solar energy and agriculture are already in use. Avantes BV develops miniature spectroscopic systems for research and on-line measurements. The experimental setup consists of a conventional lamp, fiber optic probe and a spectrometer that analyzes the light spectrum. This system allows the chemical composition of a substance to be determined simply by analyzing the light in the UV-visible and near infrared region. These data are increasingly used for quality control or process monitoring.

< | >