Boulder, CO – GE Analytical Instruments announces the expansion of its direct European operations into Italy, effective June, 2012. This expansion is designed to better serve Sievers ultrapure water (UPW) and InnovOx total organic carbon (TOC) Analyzer customers by providing direct sales and applications support through local factory-trained staff.

All GE Analytical Instruments’ local sales personnel undergo extensive training on all products, pharmaceutical TOC regulations, industry best practices, and validation. This team can help customers get the maximum benefit from their TOC instruments, whether they are being used for water testing or cleaning validation in a laboratory, releasing water in real-time with on-line instruments, or measuring waste streams in the chemical, petrochemical, food and beverage Industries or environmental labs.