Offers Hands-on Look at Latest Laboratory Instrumentation

COLORADO SPRINGS, CO — With an entirely new approach to the sale and distribution of high-quality, cost-effective laboratory equipment, Quasar Instruments is taking its message and products to the streets – literally. From outside the halls of Pittcon, the popular lab instrumentation event being held March 1 through March 3 in Orlando, Florida, Quasar will officially launch its DemoLab™ Mobile Showroom and Training Center.

Designed for the most sophisticated demonstrations and customer-facing interactions, Quasar Instruments’ DemoLab is a 53-foot traveling mobile showroom equipped with the latest audio-visual technology, a fully functioning lab, displays of all of Quasar’s laboratory gear, as well as conference and hospitality areas. For customers, it is the ultimate sales experience, delivering the ability to see, touch, feel and evaluate Quasar’s full line of scientific tools first-hand.

“A lot of instrumentation companies rely solely on internet-based and print advertising marketing strategies,” comments Scott Kephart, CEO of Quasar Instruments. “While that approach has certain advantages, it doesn’t do much for the customer from an evaluation point of view.”

Explaining the importance of three-dimensional, hands-on analysis, Kephart continues: “Our DemoLab delivers a try before you buy value proposition –right at our customers’ doorsteps. And in the scientific instrumentation market, where accuracy, precision, quality and reliability are non-negotiable, giving customers a tangible experience instills product performance confidence that no other sales avenue can match.”

Quasar Instruments provides a full range of laboratory instruments including pipettes, balances, scales and centrifuges, as well as consumable products. With global sourcing capability, Quasar evaluates and selects the highest quality laboratory tools from around the world, thus simplifying the supply chain for customers and partners. Assessment of Quasar’s products is easily achieved through DemoLab, which effectively provides the ability to test Quasar’s portfolio alongside alternate lab equipment before making a purchasing decision.

“We know the value that our products bring to a lab setting,” concludes Kephart. “Now, with DemoLab, our customers can see for themselves the quality and usability of Quasar’s high-performance scientific tools.”

Quasar Instruments’ DemoLab Mobile Showroom and Training Center will tour the United States throughout 2010, bringing Quasar products and technical expertise to customers across the country. To access the DemoLab schedule or to book an appointment, log onto www.quasarinstruments.com.

About Quasar Instruments, LLC:

Quasar Instruments provides high-quality, cost-effective laboratory instrumentation for a variety of markets including environmental, food testing and educational. From pipettes to scales and centrifuges, Quasar offers a full range of accurate, reliable and durable lab tools. The company’s unique “try before you buy approach” is facilitated through its hands-on, experiential DemoLab™ Mobile Showroom and Training Center. Log onto www.quasarinstruments.com for more information.