At a time when large exhibitions seem to be declining in attendance and exhibitor participation, Analytica has clearly established itself as a “must-attend event” based on a proven formula for success. The trade fair took place May 10–13 in Munich, Germany. Held at an outstanding modern venue in the heart of Europe, well planned and marketed, and scheduled every two years, the formula for Analytica is certainly working.

It was hard to tell in person just how busy the exhibition was, given that it took up five halls, but the aisles were jammed and many booths were overflowing, so good attendance seemed likely. However, the announcement that attendance was more than 34,400, an increase of 13.2% from Analytica 2012 (see IBO 4/30/12), was more than expected. Trade shows are seemingly out of fashion, and the European economy is still in a malaise, so such a performance is quite remarkable. Even Lufthansa’s pilot strike could not keep the crowds away. The previous Analytica was held was in 2012 (see IBO 4/30/12), which was somewhat of a down year because of the economic difficulties in Europe. So, like other exhibitions, 2014 could have continued the trend. Fortunately, this was not the case.

Analytica is truly an international exhibition, with almost 40% of exhibitors coming from outside Germany, an increase of 4.8% from 2012. It should also be noted that the number of exhibiting companies reached 1,142, the largest number in Analytica’s history and an 11.3% increase from Analytica 2012. The largest number of international exhibitors came from the US, Great Britain, China, Switzerland and France. Chinese firms were particularly in evidence, with a larger presence than at Pittcon this year, suggesting a keen interest in the European market. It was also good to see Agilent Technologies and PerkinElmer, which did not participate in Pittcon this year, exhibiting—a testimony to Analytica’s significance.

As was noted earlier, the crowds were substantial especially at the Live Labs events on food analysis, plastics analysis, and bio- and genetic analysis, which consisted of live product demonstrations. Also, the lectures, which were held three times a day, were well attended, as was a special show on occupational safety/health and safety in the workplace. Attendee interest was keen at these events but also in exhibitor booths. In fact, the enthusiasm was infectious, suggesting a high degree of satisfaction by all attending.

There were also a large number of new products unveiled (see page 4). Several significant products that debuted at other meetings during the last two years were also on display. Many of them feature improved performance and focus on ease of use and user friendliness. Two noteworthy products of this type are the Thermo Fisher Scientific Versa Cool Refrigerated Circulating Bath (see IBO 3/15/14) and the KNF Neuberger RC 900 Rotary Evaporator. The VersaCool features a number of innovations, including a remote-control device, variable cover configurations and improved access for maintenance. The RC 900 also has a remote-control unit, one-button control functions, adjustable rotation speeds, and dynamic temperature control for rapid heating and cooling. These features, and those on many other new products, make life easier for the user and, in some cases, trump performance improvements as selling points.The next Analytica will take place in Munich from May 1 to May 13, 2016—something to which we should all look forward.