Elemental Machines Announces New SVP of Global Sales, Rob Estrella

CAMBRIDGE, Mass. – Data-driven laboratory and manufacturing operational connectivity pioneer Elemental Machines announced the addition of Rob Estrella as its new SVP of Global Sales. Estrella joined Elemental Machines to support their continued and deep commitment to serving the life sciences market and growth of enterprise-level Internet of Things (IoT) technology across laboratory and manufacturing spaces. Elemental Machines is focused on scaling the business to expand into new market categories and facilitating the client journey from incubator to enterprise.

Estrella brings 20+ years of commercial expertise, joining Elemental Machines from Science 37 where he was Global Head of Sales. “His additional roles and experience as a business development leader across the life sciences and technology industries will enable us to continue to address highly complex industry needs,” said Elemental Machines’ Founder Sridhar Iyengar, Ph.D.

“I’m thrilled to join this team of innovators,” Estrella said, “and look forward to helping Elemental Machines grow, helping our clients scale, and advancing the future of lab connectivity.”

“Elemental Machines is committed to furthering the connection of the physical and digital worlds,” adds Elemental Machines’ CEO Edward Seguine. “Adding Rob to our team gives us a new opportunity to grow our platform and provide fresh insights that accelerate innovation, predict outcomes, and enable our client organizations of all sizes and stages to shift from reactive to proactive management. Rob’s expertise in data quality management and highly regulated industries will help us accomplish this as we all work together to redefine connectivity in laboratories and manufacturing operations.”

To learn more about Rob Estrella and the future-proofing of lab and manufacturing processes at Elemental Machines, visit ElementalMachines.com.

About Elemental Machines

Elemental Machines’ Intelligent Operations Platform leverages the best of Internet of Things (IoT) technology and custom hardware/software solutions, delivering actionable insights to operators in life sciences, biopharma labs, biobanks, analytical labs, and manufacturing facilities. By connecting the physical and digital worlds, the platform simplifies, optimizes, and augments operations. Leaders in science, facilities, and technology trust Elemental Machines’ ecosystem for insights that accelerate innovation, predict outcomes, and shift from reactive to proactive management. With scalable solutions from incubator to enterprise, custom integrations to fit each operation’s unique needs, and a wide ecosystem of partnerships, Elemental Machines ensures operational excellence and the future-proofing of lab and manufacturing processes.

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