GRAND RAPIDS, Mich.–X-Rite, Incorporated (NASDAQ: XRIT – News), the world leader in color management, measurement and communication technologies today announced the appointment of WYNIT, Inc. as Premium Distributor in North America. Under the terms of the agreement, WYNIT will distribute X-Rite and Pantone’s imaging solutions thereby expanding X-Rite’s reach into the fast growing wide-format signage market.

“Color management is rapidly becoming an important requirement for wide-format signs and displays as customers are more aware of the advantages in delivering consistent, accurate color. WYNIT’s new technical graphics division will help us further strengthen our leadership in this market and we are excited to be working with a team of such dedicated professionals,” comments Buzz Apostol, X-Rite’s vice president of sales for North America.

“With the addition of X-Rite and Pantone’s solutions to our portfolio, we feel uniquely placed to help our wide format signage customers implement a solid color management strategy to improve their competitive advantage in the marketplace,” said Rick Slagle, newly appointed executive director of WYNIT’s Technical Graphics Division.

WYNIT is a true leader in providing complete solutions to its reseller, dealer, and integrator customers, adding value to the supply chain. This comprehensive understanding of industry requirements, specific markets, and individual consumers, sets WYNIT apart from its competitors as it delivers millions of dollars of products from over one hundred top industry brands, to thousands of resellers across the country– every business day.

About X-Rite

(NASDAQ: XRIT – News) X-Rite is the global leader in color science and technology. The company, which now includes design industry color leader Pantone, Inc., develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.

About WYNIT

WYNIT, Inc. is a national distributor serving the Consumer Electronics, Digital Imaging, Security and Technical Graphics markets with the core purpose of improving the competitive advantage of their dealer and supplier partners. Since 1987, WYNIT has distributed internationally branded products to reseller customers ranging from the largest national retailers and eTailers, to small, independent specialty stores. The company is known for competitive pricing, expert sales support, no minimum-order requirements, just-in-time inventory and fulfillment drop-ship services. WYNIT operates multiple warehouses to provide coast-to-coast coverage. For more information, call WYNIT at 1-800-GO-WYNIT or visit www.wynit.com.

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